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M&G Wealth

UK Wide

Financial Adviser Academy

M&G Wealth, is part of the M&G plc family, it was formed to help people grow and manage their savings and investments, responsibly.

As advice, platform, technical support and investment solutions specialists, they’re here to make wealth work differently for people. They believe in the power of advice. Through their multi-channel Financial Advice and Adviser Services, they’re championing advisers to work at their best and creating more opportunities for people to get advice in the way that’s right for them.

They believe that wealth is more than money. It’s not just what people have, but what they can do with it. It’s choice, knowledge, peace of mind and doing the right thing by people, for those they love and the world we all share.

They’re building their adviser community, through M&G Wealth Advice, their strategic partnerships with independent financial advisers, and through their Advice Academy, which aims to inspire, equip and develop the next generation of advisers.

The Academy supports candidates to become fully qualified financial advisers. And they welcome all applicants, including those with little to no experience in the financial sector. Once qualified, there’s a choice of becoming a partner of M&G Wealth Advice, to join an existing business or set up as an financial adviser independently.

Together, they’re working towards strengthening what they have. And, building something they believe is new and unique; a multi-channel offering that is advice-driven, tech-enabled and sustainability-led. A long-term savings and investment powerhouse with the reach and resources to help people grow and manage their savings and investments, responsibly.

The Academy offers candidates a pathway in, with a structured training and development programme that gives trainees the relevant knowledge, skills and behaviours needed to become a successful adviser. M&G provide trainees with all the support they need throughout their Academy journey. From gaining mandatory qualifications, to setting up their own business as an Appointed Representative (AR) or even joining an existing AR business within M&G Wealth Advice, they’ll provide support throughout.

And it doesn’t stop there. M&G know how important and difficult it can be for a new adviser to build a client bank. So when qualified, they’ll provide advice opportunities in the form of leads and full marketing support. And there may also be the opportunity to acquire a book of clients from advisers looking to retire.

Backed by the strength of M&G plc, M&G Wealth Advice offers the adviser an infrastructure from which they could generate substantial levels of income, establish a client bank and build value into their business, all working within a flexible environment.

Their commercial terms are there to reward those who grow their own brand by benefiting from their initiative, enterprise and hard work, and can capitalise on the opportunities in the market. And of course they’ll provide support for an academy trainee to become a qualified adviser and beyond. All to make sure they consistently deliver great outcomes for clients.

Become a financial planner

Typical Earnings

£25,000 +

Year 1

£50,000 +

Year 2

£75,000 +

Year 3

Information and Culture

M&G are looking for strong candidates who have no or little experience in financial advice to join The Academy. But don’t worry if you already have your CII Level 4 Diploma in Regulated Financial Planning, you can still join, you’ll just miss out Stage 1 of the process and join at the start of Stage 2. M&G ask for people with the commitment and drive to successfully work through each stage of the programme, build their knowledge and develop the skills and behaviours the role requires. Similar to the skills and behaviours required to work as a financial adviser, the Academy trainees require the following:


● Strong written and verbal communication
● Building rapport and communicating with empathy and professionalism
● Numeracy and IT skills
● Interpersonal and listening skills
● Research, interpret and present potentially complex data and information
● Negotiation and objection handling
● Time management and organisation.
● Entrepreneurial and commercial thinking
● Self-motivated
● Determined and confident
● Ability to network and establish long-
lasting client relationships
● Commitment to continuous technical
and professional development
● Action and outcome focused
● Professional approach with an
understanding for complete discretion
● Putting the client at the heart of everything you do.

Stage 1 – Gain qualification (Complete CII Diploma in Regulated Financial Planning)

12-15 months (part-time study)

Whilst working in your current job, you’ll be expected to commit to at least seven hours of studying per week. You’ll be given information to begin the process of either setting up your new business or joining an existing one.


Stage 2 – Financial Adviser Foundation Programme (The skills of a great adviser)

One month (full-time)

If you already have your CII Level 4 Diploma, this is the stage you would join at. The skills and best practice you need to work effectively and compliantly with clients.


Stage 3- M&G Wealth Advice induction programme (The ‘how to’ – systems, process, products)

One month (full-time)

The knowledge and ability to work with products available through their proposition, systems and processes, and get the sign-off needed to start engaging with clients.


Stage 4 – Competent Adviser Status (The journey to competency)

12+ Months (full-time)

You’ll start to engage with clients, along with appropriate supervision and oversight in place to support you. And you’ll begin to earn an income at this stage.


Stage 5 – Supported journey (Building confidence in our new advisers)

12 Months (full-time)

Continued support in your role as a new adviser.


Beyond Stage 5

As an adviser, you’ll continue to benefit from M&G’s ongoing support through your Business Development Manager, attend regular Partnership Development meetings, receive important and relevant communications, as well as having a range of support teams on hand. You’ll also work on continual professional development, and you can even decide whether you want to progress towards Chartered Financial Planner status.

The Chartered Insurance Institute (CII) Level 4 Diploma in Regulated Financial Planning develops and assesses the Financial Conduct Authority’s (FCA) required technical knowledge and skills for advising on retail investments. It does this across six compulsory units. Five of these cover technical knowledge and application within the specific topic. The sixth covers the practical application of this knowledge and skills. You’ll need to complete all six units:

  • R01 – Financial services, regulation and ethics 
  • R02 – Investment principles and risk 
  • R03 – Personal taxation 
  • R04 – Pensions and retirement planning 
  • R05 – Financial protection 
  • R06 – Financial planning 

Specific study times are given for each unit on the CII’s website, and in its qualifications brochure. The national Ofqual ‘Total Qualification Time’ for this qualification is 370 hours. This represents the time a student might typically take to complete the qualification. Assessments Each unit, except for R06, is assessed by a multiple-choice on-screen exam, available weekly at UK exam centres or via remote invigilation. R06 is assessed by a written exam with pre-released case studies, that’s normally available twice a year. The qualification award is graded as fail/pass.

M&G would recommend 7 and a half hours per week to dedicate towards study time.

The benefits of joining M&G Wealth Advice as a financial adviser 

The support and guidance offered throughout The Academy doesn’t stop when the Academy programme is complete. M&G Wealth Advice, through TAP, provides you with a dedicated Business Development Manager delivering guidance, coaching, motivation, skill development and mentoring. To build and maintain a strong Advice Partnership community, they also hold regular Partnership Development Meetings, and have a suite of communications keeping you up to date with the latest regulatory and business news. 

Typical earnings 

Earnings as an adviser are, to an extent, within each adviser’s control. Experienced advisers can earn anywhere between £50,000 and £250,000 per year depending on the number of clients and their advice needs. 

These are the expectations M&G have for an adviser, once they have completed their qualification through The Academy and working within The Advice Partnership:

  • Year 1: around £25,000 per year (Stage 4) 
  • Year 2: around £50,000 per year (Stage 5) 
  • Year 3: around £75,000+ per year 


Marketing support and leads, to help you build your client bank 

M&G will help you generate these earnings through the provision of leads. The leads will provide an opportunity for you to establish your own client bank, and there may also be the potential to adopt or ‘purchase’ existing client banks. Leads not only allow for initial advice but provide a lifetime opportunity to help the client through every stage of their financial journey. 

And as well as generating leads for you, M&G also provide comprehensive ongoing marketing support. This consists of tools and know-how you’ll need to promote your own business. It offers advisers a personalised, compliant and effective way to service existing clients and generate their own leads. 

There’s also an extensive range of further support functions available to advisers across pre-sale, post-sale and servicing, and in some cases, it’s possible to pay for additional specific support functions if required.


Areas of specialist advice support available 

Advice and proposition –A team providing dedicated technical advice support 

Specialist advice support – Additional support for advice areas like Defined Benefit (final-salary pension) transfers and inheritance tax planning 

Lead generation – Provision of high-quality leads, to help you grow your business 

Report writing – To support advisers with writing up the recommendations you make to clients’ Suitability Reports 

Management of external assets – A new part of the business will mean you can advise and charge clients for ongoing advice on non-Prudential products 

Sale and Purchase Options scheme – At the end of your career as an adviser, there’s the option to sell your business through the Sale and Purchase Options scheme – you can find out more about this when the time comes 

A monthly fee will be payable to receive these benefits once you become an adviser for M&G Wealth Advice. 

Employed if available and self-employed options available for all successful applicants.

What M&G expect from the candidates they take on to the academy is that they study for their qualifications in their spare time. They’re looking at around seven hours a week of additional workload of learning and they provide a weekly set of assignments, so it’s very clear what the learning programme is.

Achieving those qualifications while you’re still employed in your current role means that there is no drop in earnings. You can then stay in your job all the way through to the point where you receive your qualification certificate and then join M&G Wealth.

M&G have a caring and collaborative community with great communication.

An area of interest they’ve been looking at recently is the number of female influential advisers. Females only take up 16% of the profession whereas the M&G academy and advice businesses are more around 25%, so they’re slightly ahead of the trend.

What they’re trying to do is support some of their female business owners to trailblaze and show what they’re capable of. They intend to knock down the potential barriers to women being put off by a heavily male-dominated profession. Demonstrating what other female businesses have done, proving that there is no reason why you can’t do that as well, and no barriers to it.

M&G support anybody to join the business. (Obviously, they need to take them through the process of making sure that they are the right type of candidate). They’ve got a forward-thinking and innovative culture within M&G and a really exciting future.

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Financial Planner Life


Background: Recruit UK Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all our customers and will only collect and use personal data in ways that are described here, and in a way, that is consistent with our obligations and your rights under the law.

1. What Does This Notice Cover?

This Privacy Information explains how we use your personal data: How it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

2. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

3. What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

a) The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions.

b) The right to access the personal data we hold about you.
c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.
d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have.
e) The right to restrict (i.e. prevent) the processing of your personal data.
f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to data portability: This means that if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means. You can ask us for a copy of that personal data to re-use with another service or business in many cases.

h) Rights relating to automated decision-making and profiling: We do not use your personal data in this way

i) For more information about our use of your personal data or exercising your rights as outlined above. Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau. If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

4. What Personal Data Do We Collect?

We may collect some or all the following personal data (this may vary according to your relationship with us):

  • Name;
  • Address;
  • Email address;
  • Telephone number;
  • Business name;
  • Job title;
  • Profession;
  • Information about your preferences and interests

5. How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for or may be used for one of the following purposes:

  • Providing and managing your account.
  • Supplying our services to you. Your personal details are required in order for us to enter into a contract with you.
  • Personalising and tailoring our services for you.
  • Communicating with you. This may include responding to emails or calls from you.
  • Supplying you with information by email and/or post that you have opted-in to (you may unsubscribe or opt-out at any time by emailing [email protected].

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and/or telephone and /or text message and/or post with information, news, and offers on our services. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt out.

6. How Long Will You Keep My Personal Data?

Due to the nature of recruitment, a significant number of candidates reconnect with our organisation periodically. It is not uncommon for this to occur years after we have placed them in a role. For this reason, your consent includes explicit consent to retain your personal details until you wish us to delete your records from our database or refrain from further engagement.

7. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data in the UK or elsewhere in the EU. This means that it will be fully protected under the GDPR.

  • We store all data in specific company applications unique to us
  • All application access is via secure password or biometric control
  • In line with our Data Retention Policy, your data is deleted once

a) we no longer have a relevant use for it
b) it has passed the relevant expiry date

8. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to one important exception. In some limited circumstances, we may be legally required to share certain personal data, which
might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.

9. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.All subject access requests should be made in writing and sent to the email or postal addresses shown below.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 14 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request.

You will be kept fully informed of our progress.

10. Contact details

Contact us at [email protected]
Alternatively, you can contact us by writing to us at:
GDPR Compliance Officer
Recruit UK Limited
Newminster House
27-29 Baldwin Street

11. Complaints procedure

If you have a complaint about the way your data is stored or handled by Recruit UK Limited, please
contact us at [email protected]
Alternatively, you can contact us by writing to us at:
GDPR Compliance Officer
Recruit UK Limited
Newminster House
27-29 Baldwin Street

Escalated Complaints
If you remain unhappy with the handling of your data, you can complain to the ICO.
Information Commissioner’s Office
Wycliffe House
Water Lane

12. Changes to this Privacy Notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law
changes, or if we change our business in a way that affects personal data protection.
Any changes will be made available on our website


Inclusivity and fairness are of paramount importance to us. Recruit UK embraces equality, diversity and inclusion and will seek to promote their benefits in all of its business activities. We will further develop our business culture to encourage, value and manage that belief. 

We intend to eliminate discrimination and encourage diversity amongst our workforce. Our aim is that our employees will be truly representative of all sections of society and each person feels respected and able to give their best.

Our policy purpose:

Not unlawfully discriminate because of the Equality Act 2010 protected characteristics of:

  • age
  • disability
  • gender reassignment
  • marriage or civil partnership
  • pregnancy and maternity
  • race (including colour, nationality, and ethnic or national origin)
  • religion or belief
  • sex
  • sexual orientation


Oppose and avoid all forms of unlawful discrimination. This includes:

  • pay and benefits
  • terms and conditions of employment
  • dealing with grievances and discipline
  • dismissal
  • redundancy
  • leave for parents
  • requests for flexible working
  • selection for employment, promotion, training or other developmental opportunities


Who is responsible for equal opportunities?

Achieving an equal opportunities workplace is a collective task shared between the employer and all its staff. This policy and the rules contained in it, therefore, apply to all staff of the employer irrespective of seniority, tenure and working house, including all employees, directors,

consultants, trainees, homeworkers and fixed-term staff and any volunteers or interns (referred to as staff).

All staff have a personal responsibility to ensure compliance with this policy, to always treat colleagues with dignity, and not to discriminate against or harass other members of staff, visitors, clients, customers, suppliers and former Recruit UK, employees.

Managers and Directors must take all necessary steps to:

  • Promote the objective of equal opportunities and the values set out in this policy.
  • Ensure that their own behaviour and those of the staff then manage complies in full with this policy;
  • Ensure that any complaints of discrimination, victimisation, or harassment (including against themselves) are dealt with appropriately and are not suppressed or disregarded.

Our Commitments

  1. Encourage equality, diversity and inclusion in the workplace.

  2. Create a working environment free of bullying, harassment, victimisation, and unlawful discrimination, promoting dignity and respect for all, and where individual differences and the contributions of all staff are recognised and valued.

    This commitment includes training managers and all other employees about their rights and responsibilities under the equality, diversity, and inclusion policy. Responsibilities include staff conducting themselves to help the organisation provide equal opportunities in employment, and prevent bullying, harassment, victimisation, and unlawful discrimination.

    All staff should understand they, as well as their employer, can be held liable for acts of bullying, harassment, victimisation, and unlawful discrimination, in the course of their employment, against fellow employees, customers, suppliers and the public.

  3. Take seriously complaints of bullying, harassment, victimisation and unlawful discrimination by fellow employees, customers, suppliers, visitors, the public and any others during the organisation’s work activities.

    Such acts will be dealt with as misconduct under the organisation’s grievance and/or disciplinary procedures, and appropriate action will be taken. Particularly serious complaints could amount to gross misconduct and lead to dismissal without notice.

    Further, sexual harassment may amount to both an employment rights matter and a criminal matter, such as in sexual assault allegations. In addition, harassment under the Protection from Harassment Act 1997 – which is not limited to circumstances where harassment relates to a protected characteristic – is a criminal offence.

  4. Make opportunities for training, development, and progress available to all staff, who will be helped and encouraged to develop their full potential, so their talents and resources can be fully utilised to maximise the efficiency of the organisation.

  5. Review employment practices and procedures when necessary to ensure fairness, and also update them and the policy to take account of changes in the law.

  6. Monitor the make-up of the workforce regarding information such as age, sex, ethnic background, sexual orientation, religion or belief, and disability in encouraging equality, diversity and inclusion, and in meeting the aims and commitments set out in the equality, diversity and inclusion policy.

    Monitoring will also include assessing how the equality, diversity and inclusion policy, and any supporting action plan, are working in practice, reviewing them annually, and considering and taking action to address any issues.

Agreement to follow this policy

The equality, diversity and inclusion policy is fully supported by senior management at Recruit UK.

Details of Recruit UK’s grievance and disciplinary policies and procedures can be found in the employee’s handbook. This includes with whom an employee should raise a grievance – usually their line manager.

Use of the organisation’s grievance or disciplinary procedures does not affect an employee’s right to make a claim to an employment tribunal within three months of the alleged discrimination.

Academies sign up

Achieve your career goals

Once you have the knowledge, soft skills, practical skills, and qualifications needed for pursuing a career in Financial Planning, we will provide you with guidance toward a suitable path to follow to achieve your career goals.
You can confidently apply for job opportunities with a high-quality CV knowing exactly where you sit within the market with inside intel about salary expectations, buzzwords for specific leading firms and referrals from experts you will meet along the way. You will also have the opportunity to utilize the Financial Planner Life recruitment services, giving you further specialized advice and putting you forward for roles which align with your intrinsic values and career goals.
Don’t put it on hold, join the community today and discover your potential.

Discover your path.

We understand that there isn’t a one size fits all approach to a career in financial planning, which is why we are here to make sure that you’re taking the right route into the profession.
We’ve calmed the process down so you can stay within your current company, start studying towards your qualifications and begin to get a real understanding of what the landscape of financial planning looks like in respect of your career.
Whether you have aspirations of being an employed adviser, running your own business or doing a more back-office focused role such as compliance, we can help guide and support you down the right path, matching your experience, your network and your intrinsic values.

Uncover your potential.

It starts with taking your qualifications and what we do within the community is support you to pass your qualifications first time. The Financial Planner Life community is all about supporting people’s different learning styles and taking into consideration life’s commitments such as finances, family and existing employment.
We believe in offering a personalised learning experience, which is why our program includes study support for industry-recognised exams. Our aim is to ensure that you are well-prepared to pass exams such as the CII-regulated diploma in financial advice, the CII Certificate in Mortgage Advice and the CII Certificate in Paraplanning.
Train to become a financial planner with the use of online resources, networking within the community with well-established professionals as well as frequent webinars and Q&As with Sam Oakes and industry-leading professional guests.
[Download the full academy prospectus here]

Connect with the Community

Welcome to the Financial Planner Life Academy where well-being, honesty and transparency are at the heart of what we do.
We’re here to support you on your journey into a career within the financial planning profession. Whether that’s administration, paraplanning, financial advice or even mortgage advice. Our expert trainers and community will support and educate you and train you to A, pass your qualifications and B, make the right decision about your first employment in the financial planning profession.
It could be going down the route of being restricted, or becoming an IFA, you may even have aspirations of running your own business! But what does that look like?
We understand that from the outside looking in, it can be daunting to find the correct route into the profession to become a financial planner. The Financial Planner Life Academy is completely independent, allowing you to connect with hundreds of financial planning professionals with different backgrounds, at all levels of experience.
You will learn all about the different options you can take, mentored by a diverse mix of professionals so you are equipped with the essential toolkit to be able to make an informed decision about your career path within financial planning.

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