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Unleash Your Inner Podcaster: Becoming a B2B Financial Planning Superstar!

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Mind the gap! Better yet, jump right in before everyone else does.

How do you stand out as a Financial Adviser in a crowded market? Yes, I hear you, it’s the age-old question everybody wants the answer to. And the answer? Well, unfortunately, this will continue to change and evolve with the market you’re trying to reach.

Right now, we can say with confidence, that tapping into the world of podcasting is a no-brainer. For starters, it’s absolutely free and secondly, you’ll lose nothing for trying.

Yes, these may be bold statements to make, and you may be thinking it’s easier said than done, so don’t just take it from us. Let’s look at some cold hard proof…

The Cold Hard Proof…

We caught up with Chartered Financial Planner at Jacksons Wealth Management, podcast host and founder of the Meaningful Money YouTube channel Pete Matthew, to discuss the power of Podcasting, the impact it’s had on his business, and how Financial Planners can utilise this untapped marketing channel to skyrocket theirs.

Pete found his niche in the business-to-consumer (B2C) space, offering Financial Coaching and insight into the Financial Planning profession to consumers across the UK, resulting in a profound effect on his new business enquiries. Pete says:

“I put my first video up in April 2010, …by 2014 it was the biggest producer of new enquiries to Jacksons. Now, over 80% of all our enquiries come from Meaningful Money”

But what about the business-to-business (B2B) space? At FPL we’ve harnessed both B2B and B2C podcasting through connecting with business owners and professionals to explore their knowledge and insights. This allows us and our listeners to get a deeper understanding of their business and what they can offer clients.

However, the B2B method is largely untapped! By interviewing business leaders, focusing on their achievements and insights, Financial Planners can; leverage this platform to share their expertise, establish themselves as key persons of influence, and foster cross-referral business opportunities.

Becoming an influential figure

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Daniel Priestley’s book, “Key Person of Influence,” highlights five essential steps to becoming an influential figure within a specific industry. Let’s examine how Financial Planners can apply these steps through podcasting:

  1. Pitch: A podcast provides an excellent platform to share your vision, values, and expertise with potential guests and listeners. Create a compelling pitch that highlights the unique value you bring to the table as a Financial Planner, and invite business leaders to join you for insightful conversations.
  2. Publish: Regularly publishing podcast episodes allows you to consistently showcase your knowledge and build a library of valuable content. Share practical insights, success stories, and lessons learned to establish yourself as a thought leader within the B2B space.
  3. Productise: As you build a loyal audience through your podcast, consider developing products or services that align with your expertise. This could include Financial Planning courses, workshops, or consultancy services. Use your podcast as a platform to introduce and promote these offerings.
  4. Profile: A podcast helps you elevate your profile by featuring guest interviews with influential business leaders. By associating yourself with successful individuals, you enhance your own reputation and expand your network. Take the opportunity to share your guest’s achievements and experiences, building strong relationships along the way.
  5. Partnerships: Collaborate with other influential individuals or businesses in your industry through podcast guest appearances or joint episodes. This fosters cross-referral business opportunities and expands your reach to new audiences. Cultivating mutually beneficial relationships helps establish your position as a key person of influence.

The Power of Podcasting for Financial Planners

A podcast provides Financial Planners with a unique opportunity to share their brand and business while building deeper relationships with clients and industry leaders. But that’s not all, recording a podcast opens up a world of content creation possibilities!

Here are five examples of how you can repurpose podcast content recorded in both audio and video formats to create a powerful and manageable social media marketing campaign:

  1. Teaser Clips: Extract short, engaging clips from your podcast episodes that highlight key insights or intriguing moments. Share these clips across social media platforms like Instagram, Twitter, and LinkedIn to generate interest and drive traffic to your podcast.
  2. Transcripts and Blog Posts: Transcribe each podcast episode and repurpose the content as blog posts on your website. Optimize the text for search engines to increase your online visibility and provide valuable written content to your audience.
  3. YouTube Channel: Upload the video recordings of your podcast episodes to YouTube. Create visually appealing thumbnails and include timestamps in the video description for easy navigation. Leverage YouTube’s search potential and engage with a broader audience.
  4. Expert Roundups: Compile snippets of advice from multiple episodes around a specific topic and create expert roundup videos. This format allows you to provide valuable insights while featuring guest appearances, attracting a wider audience to your podcast.
  5. Audiograms and Visual Quotes: Transform memorable quotes or impactful moments from your podcast into visually appealing audiograms or quote graphics. Share these on social media platforms to spark further interest from your audience.

Embarking on the journey of podcasting as a Financial Planner requires dedication and hard work, but the rewards are worth it. By hosting interviews with business leaders, Financial Planners can position themselves as thought leaders in the B2B space. The steps outlined in “Key Person of Influence” provide a roadmap to success, helping Financial Planners create a podcast that showcases their expertise and builds deep relationships with clients and industry peers.

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By repurposing podcast content, Financial Planners can extend their reach and engage with a broader audience. Teaser clips, blog posts, YouTube channels, expert roundups, and visually appealing audiograms and quotes are just a few examples of how podcast content can be repurposed to create a powerful and manageable social media marketing campaign.

“Meaningful Money has become a business in itself, from starting in a field in Cornwall with a £100 flip video camera, it’s become a bit of a beast!” Pete Matthew

3 2 1, Action!

Are you a Financial Planner looking to take your business to new heights? Take the first step by reaching out to Sam Oakes at Financial Planner Life for an exploratory chat on how we can help you set up and launch your very own podcast. Together, we can unlock the potential of podcasting and position you as a key person of influence within the B2B space. Don’t miss out on this opportunity to elevate your brand and establish deeper relationships with clients. Contact us today and let’s embark on this exciting podcasting journey together!

Check out Pete Matthew on his episode of the Financial Planner Life podcast, The Power of Podcasting & YouTube below:

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PRIVACY POLICY

Background: Recruit UK Limited understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all our customers and will only collect and use personal data in ways that are described here, and in a way, that is consistent with our obligations and your rights under the law.

1. What Does This Notice Cover?

This Privacy Information explains how we use your personal data: How it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.

2. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

3. What Are My Rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

a) The right to be informed about our collection and use of your personal data. This Privacy Notice should tell you everything you need to know, but you can always contact us to find out more or to ask any questions.

b) The right to access the personal data we hold about you.
c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.
d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have.
e) The right to restrict (i.e. prevent) the processing of your personal data.
f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to data portability: This means that if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means. You can ask us for a copy of that personal data to re-use with another service or business in many cases.

h) Rights relating to automated decision-making and profiling: We do not use your personal data in this way

i) For more information about our use of your personal data or exercising your rights as outlined above. Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau. If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

4. What Personal Data Do We Collect?

We may collect some or all the following personal data (this may vary according to your relationship with us):

  • Name;
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5. How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data will be used for or may be used for one of the following purposes:

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  • Communicating with you. This may include responding to emails or calls from you.
  • Supplying you with information by email and/or post that you have opted-in to (you may unsubscribe or opt-out at any time by emailing [email protected].

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and/or telephone and /or text message and/or post with information, news, and offers on our services. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt out.

6. How Long Will You Keep My Personal Data?

Due to the nature of recruitment, a significant number of candidates reconnect with our organisation periodically. It is not uncommon for this to occur years after we have placed them in a role. For this reason, your consent includes explicit consent to retain your personal details until you wish us to delete your records from our database or refrain from further engagement.

7. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data in the UK or elsewhere in the EU. This means that it will be fully protected under the GDPR.

  • We store all data in specific company applications unique to us
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  • In line with our Data Retention Policy, your data is deleted once

a) we no longer have a relevant use for it
b) it has passed the relevant expiry date

8. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to one important exception. In some limited circumstances, we may be legally required to share certain personal data, which
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If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.

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There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 14 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request.

You will be kept fully informed of our progress.

10. Contact details

Contact us at [email protected]
Alternatively, you can contact us by writing to us at:
GDPR Compliance Officer
Recruit UK Limited
Newminster House
27-29 Baldwin Street
Bristol
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11. Complaints procedure

If you have a complaint about the way your data is stored or handled by Recruit UK Limited, please
contact us at [email protected]
Alternatively, you can contact us by writing to us at:
GDPR Compliance Officer
Recruit UK Limited
Newminster House
27-29 Baldwin Street
Bristol
BS1 1LT

Escalated Complaints
If you remain unhappy with the handling of your data, you can complain to the ICO.
Information Commissioner’s Office
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Wilmslow
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SK9 5AF

12. Changes to this Privacy Notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law
changes, or if we change our business in a way that affects personal data protection.
Any changes will be made available on our website recruitukltd.co.uk

DIVERSITY POLICY

Inclusivity and fairness are of paramount importance to us. Recruit UK embraces equality, diversity and inclusion and will seek to promote their benefits in all of its business activities. We will further develop our business culture to encourage, value and manage that belief. 

We intend to eliminate discrimination and encourage diversity amongst our workforce. Our aim is that our employees will be truly representative of all sections of society and each person feels respected and able to give their best.

Our policy purpose:

Not unlawfully discriminate because of the Equality Act 2010 protected characteristics of:

  • age
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  • race (including colour, nationality, and ethnic or national origin)
  • religion or belief
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Oppose and avoid all forms of unlawful discrimination. This includes:

  • pay and benefits
  • terms and conditions of employment
  • dealing with grievances and discipline
  • dismissal
  • redundancy
  • leave for parents
  • requests for flexible working
  • selection for employment, promotion, training or other developmental opportunities

 

Who is responsible for equal opportunities?

Achieving an equal opportunities workplace is a collective task shared between the employer and all its staff. This policy and the rules contained in it, therefore, apply to all staff of the employer irrespective of seniority, tenure and working house, including all employees, directors,

consultants, trainees, homeworkers and fixed-term staff and any volunteers or interns (referred to as staff).

All staff have a personal responsibility to ensure compliance with this policy, to always treat colleagues with dignity, and not to discriminate against or harass other members of staff, visitors, clients, customers, suppliers and former Recruit UK, employees.

Managers and Directors must take all necessary steps to:

  • Promote the objective of equal opportunities and the values set out in this policy.
  • Ensure that their own behaviour and those of the staff then manage complies in full with this policy;
  • Ensure that any complaints of discrimination, victimisation, or harassment (including against themselves) are dealt with appropriately and are not suppressed or disregarded.

Our Commitments

  1. Encourage equality, diversity and inclusion in the workplace.

  2. Create a working environment free of bullying, harassment, victimisation, and unlawful discrimination, promoting dignity and respect for all, and where individual differences and the contributions of all staff are recognised and valued.

    This commitment includes training managers and all other employees about their rights and responsibilities under the equality, diversity, and inclusion policy. Responsibilities include staff conducting themselves to help the organisation provide equal opportunities in employment, and prevent bullying, harassment, victimisation, and unlawful discrimination.

    All staff should understand they, as well as their employer, can be held liable for acts of bullying, harassment, victimisation, and unlawful discrimination, in the course of their employment, against fellow employees, customers, suppliers and the public.

  3. Take seriously complaints of bullying, harassment, victimisation and unlawful discrimination by fellow employees, customers, suppliers, visitors, the public and any others during the organisation’s work activities.

    Such acts will be dealt with as misconduct under the organisation’s grievance and/or disciplinary procedures, and appropriate action will be taken. Particularly serious complaints could amount to gross misconduct and lead to dismissal without notice.

    Further, sexual harassment may amount to both an employment rights matter and a criminal matter, such as in sexual assault allegations. In addition, harassment under the Protection from Harassment Act 1997 – which is not limited to circumstances where harassment relates to a protected characteristic – is a criminal offence.

  4. Make opportunities for training, development, and progress available to all staff, who will be helped and encouraged to develop their full potential, so their talents and resources can be fully utilised to maximise the efficiency of the organisation.

  5. Review employment practices and procedures when necessary to ensure fairness, and also update them and the policy to take account of changes in the law.

  6. Monitor the make-up of the workforce regarding information such as age, sex, ethnic background, sexual orientation, religion or belief, and disability in encouraging equality, diversity and inclusion, and in meeting the aims and commitments set out in the equality, diversity and inclusion policy.

    Monitoring will also include assessing how the equality, diversity and inclusion policy, and any supporting action plan, are working in practice, reviewing them annually, and considering and taking action to address any issues.

Agreement to follow this policy

The equality, diversity and inclusion policy is fully supported by senior management at Recruit UK.

Details of Recruit UK’s grievance and disciplinary policies and procedures can be found in the employee’s handbook. This includes with whom an employee should raise a grievance – usually their line manager.

Use of the organisation’s grievance or disciplinary procedures does not affect an employee’s right to make a claim to an employment tribunal within three months of the alleged discrimination.

Achieve your career goals

Once you have the knowledge, soft skills, practical skills, and qualifications needed for pursuing a career in Financial Planning, we will provide you with guidance toward a suitable path to follow to achieve your career goals.
 
You can confidently apply for job opportunities with a high-quality CV knowing exactly where you sit within the market with inside intel about salary expectations, buzzwords for specific leading firms and referrals from experts you will meet along the way. You will also have the opportunity to utilize the Financial Planner Life recruitment services, giving you further specialized advice and putting you forward for roles which align with your intrinsic values and career goals.
 
Don’t put it on hold, join the community today and discover your potential.
[Join]

Discover your path.

We understand that there isn’t a one size fits all approach to a career in financial planning, which is why we are here to make sure that you’re taking the right route into the profession.
 
We’ve calmed the process down so you can stay within your current company, start studying towards your qualifications and begin to get a real understanding of what the landscape of financial planning looks like in respect of your career.
 
Whether you have aspirations of being an employed adviser, running your own business or doing a more back-office focused role such as compliance, we can help guide and support you down the right path, matching your experience, your network and your intrinsic values.

Uncover your potential.

It starts with taking your qualifications and what we do within the community is support you to pass your qualifications first time. The Financial Planner Life community is all about supporting people’s different learning styles and taking into consideration life’s commitments such as finances, family and existing employment.
 
We believe in offering a personalised learning experience, which is why our program includes study support for industry-recognised exams. Our aim is to ensure that you are well-prepared to pass exams such as the CII-regulated diploma in financial advice, the CII Certificate in Mortgage Advice and the CII Certificate in Paraplanning.
 
Train to become a financial planner with the use of online resources, networking within the community with well-established professionals as well as frequent webinars and Q&As with Sam Oakes and industry-leading professional guests.
 
[Download the full academy prospectus here]

Connect with the Community

Welcome to the Financial Planner Life Academy where well-being, honesty and transparency are at the heart of what we do.
 
We’re here to support you on your journey into a career within the financial planning profession. Whether that’s administration, paraplanning, financial advice or even mortgage advice. Our expert trainers and community will support and educate you and train you to A, pass your qualifications and B, make the right decision about your first employment in the financial planning profession.
 
It could be going down the route of being restricted, or becoming an IFA, you may even have aspirations of running your own business! But what does that look like?
 
We understand that from the outside looking in, it can be daunting to find the correct route into the profession to become a financial planner. The Financial Planner Life Academy is completely independent, allowing you to connect with hundreds of financial planning professionals with different backgrounds, at all levels of experience.
 
You will learn all about the different options you can take, mentored by a diverse mix of professionals so you are equipped with the essential toolkit to be able to make an informed decision about your career path within financial planning.

Apply for this position - Unleash Your Inner Podcaster: Becoming a B2B Financial Planning Superstar!

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